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Someone who is just starting their career or taking their finances seriously


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The person who spends more time planning their vacation than their financial future


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The individual who will start thinking about investing soon. And “soon” means in the next few years. Maybe.


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The person who is afraid of making a mistake (or who has made a mistake once and doesn’t want to do it again)


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The individual who doesn’t want to worry about finances during retirement—and wants guidance to help that happen.